“Big Data” is starting to get a whole lote more accessible to a much broader range of organizations.

Analytics has the potential to change the level of the playing field in almost every business these days. The real issue, however, may not be mastering the actual technology, but rather finding the will to implement it.

People talk a lot about how the innovative use of IT can transform and even create new businesses. While that’s true, the reason we don’t see a lot more of it happening is that it’s hard to actually do. But with the rise of a new class of business rules management software that is being coupled with powerful analytics applications, the amount of IT expertise required to create a new business opportunity is being sharply reduced.

As midmarket IT organizations increasingly have a need for more sophisticated enterprise-class technologies, making those products easier to manage has become a high priority.

Virtualization management challenges facing SMB organizations can make IT more complex to manage